Well, we didn’t see this one coming! And it’s probably safe to say it looks like Love Productions didn’t either.
So, it was bad enough to find it moving to Channel 4. I think we’re all in the same place. It’s a BBC show through and through. I mean, we can’t have an advert interrupt the tension of a very tense dough rise. Imagine going to an ad break just as Louise’s gingerbread chapel collapsed?
But we could probably have coped with that. But no Mel and Sue?
Well, now it’s all crumbling quicker than that gingerbread chapel.
And the suggestion seems to be that Mary won’t move either. And without those three, then there is no show. Because whether he likes it or not, it was never really about Paul Hollywood. Before the show he was what? As far as I recall a patisserie chef at a very nice hotel in Cyprus.
But Mary has been a fixture in our homes for years, through books and television. She has more tried and tested recipes than Paul’s had floured baps.
Let’s face it, it didn’t exactly go well when he went to the US version, did it?
Maybe Paul will choose not to go either. In which case Channel 4 really have only bought an empty marquee, and possibly empty seats around television sets up and down the country. Why on earth all of this wasn’t worked through up front I’ve no idea. Or why the BBC hadn’t anticipated this day before now, perhaps when they made the big move to BBC1.
I don’t know why Love Productions thinks there’s a better home than the BBC, so that rather then leaves the question of money, which they claim it’s not about. But given the way the BBC has grown the show, allowing them to sell it overseas, not to mention lucrative spin-off licensing deals and a great many books, then you wonder how much more than want to make from it, how much more they think they can.
Not that it matters, but I think this is hugely misjudged, and only appears to be a question of commercial greed, which would appear to be backfiring quite spectacularly. The format change, the presenter change will all change what has been an incredibly successful, highly loved show.
I get that Channel 4 will recoup their investment even with less of us watching, because of what they can charge for advertising. But there must come a point where the people have dropped off so much that you can’t put up the advertising rates enough to compensate?
Who knows? Television is a weird old game, but I can’t help but feel that Love have killed their golden goose.
What do you think?