It’s 286 years today since the birth of Josiah Wedgwood, and all credit that the brand that bears his name is still going strong. That said, I don’t think he’d recognise the designs now, they’re certainly different to the blue and white traditional image we might have of Wedgwood.
I mean, the Green Chinoiserie by Jasper Conran for Wedgwood looks like something modern and vibrant, and yet has elements of classical design to it. The one thing Josiah was great at was understanding trends and what people wanted, so working with a taste maker like Jasper might well have met with his approval.
Or the sheer exhuberance of the completely aptly named Vibrance? Rich, sumptuous, indulgent…all things he wanted for his original wealthy clients. Whilst he is credited with the industrialisation of the manufacture of pottery, he wasn’t in the cheap end of the market, far from it.
But Wedgwood was also riding the wave of a new enthusiasm for classical design. Intaglio would seem to be doing that in my book, beautiful white pottery but with superb detailing for interest.
Wedgwood isn’t really a brand I think about very often, as I’ve not thought it was my style for quite a long time. I can see now though that this brand has kept moving forward, and actually is more appealing than I might have thought. I think Josiah’s legacy is safe for quite a bit longer yet.
What do you think? Were you ahead of me on this one? Or still thinking of blue and white trinket boxes?