I really don’t like Marmite. I do like clever advertising. Weird, I know. But something about this one caught my eye this morning:
Well, you'd stop & look wouldn't you?
Whilst I am sure there’ll be some of you knocking down the doors at Boots tomorrow looking for the shower gel, this is actually just a clever campaign to support the release of the cereal bars. Whilst it doesn’t tempt me in the slightest, I might seek them out for the two Marmite lovers in the house.
Marmite claim these are the first in the world, in being the first ever savoury cereal bar. Quite possibly I guess. They deliver vitamins, fibre and that unique flavour that Marmite lovers adore. There was a good bit of video running at Kings Cross but can’t find it online, it just showed those very opposite reactions that Marmite gets.
If you want to upgrade the strength of your marmite, or the yuck factor, then you can buy extra strength Marmite XO online now. The XO is apparently matured four times longer for extra flavour. Deep joy.
I can’t appreciate the taste but I do love the iconic design, its Britishness (in spite of the fact it’s now owned by Unilever). The Marmite Shop has some great things like artwork for your walls, some really cute espresso cups, not to mention a special edition Marmite Dualit toaster.
It’s the closest they’re going to get me to loving it!
Photo courtesy Unilever
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