Blow me, after this morning’s post on preserving stuff, they were talking jam on the Chris Evan’s show as I drove home. Jam is the new rock’n'roll, with more of us giving it a go. They interviewed Fraser Doherty, the man behind Superjam, who started the company when he was just 18 with his gran’s recipe, about why jam is cool again. Not sure he knew either, my guess is the rise in grow your own, and also a comfort thing.
It also mentioned that the best selling thing at Lakeland is the Tefal Electric Jam Maker. I think I’m being told something, it must be Kismet. Going to have another look at it, before Dr T’s plums are ripe and ready for jamming.
Why do you think jam making is on the up?
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