Our honey has gone on sale in our village shop today, so pretty low on food miles as the hive is approximately 100 metres from the shop as the crow, or bee flies.
It’s also gone in with a bit of a market research question, as the beekeepers can’t agree on a brand name! Do we go traditional, with Manor House Honey, or with the modern alliteration of Belvoir Buzz. Just bear in mind that round here Belvoir is pronounced beaver.
What would you go for?
What ever they call it, the honey is really delicious but with only one hive it really will be small scale production. I’ve a feeling they will be hunting for space for more hives for next summer, so I’ll be building up my collection of honey based recipes!
Well done on this brilliant success!
I’d definitely market it as Manor House Honey, being traditional & quintessentially British! Any tourists would be more attracted to it as take home gifts!
I’m not sure how many tourists we get through the village, but will let the guys know! They haven’t checked in on how many have been sold so far, so we’ll see!
Belvoir Buzz gets my vote.
But one thought.. it’s a great idea to test but it’s not a fair test of name alone if one is in yellow (honey-ish colour and great type visibility) and the other is in blue (non-foodie colour & less visible type).
Great feedback, will pass on the only testing one parameter at a time scenario! Sadly, this is a very small venture, not something we could afford to get Big Fish to do
Love your packaging for Dorset Cereals.