When I tell people that I spend quite a lot of time writing about food, quite often I get someone tell me that they really want to start their own food business. Some have a really great idea, some just fancy the idea. Which is definitely not a great place to start from. But if you think you’ve got a good idea, or want to see what it could be like, then these might set you up well for a different future ahead.
This is a great book for inspiring your idea, and girding your loins into action. To be fair, you could read this and enjoy the stories of the great start ups but I think you’ll find it really inspiring to see what these food lovers have achieved. It should also show that it’s not about wafting around your kitchen knocking up a few cakes. Well, not if you want to make a living!
This is another book for inspiration, both with the stories and the photography. These are businesses that are working to produce great food but respecting the planet at the same time. Definitely an inspiring book, almost certainly a very pretty book.
Ok, down to business then. This is a bit more down to it practical advice, from food safety regulations through to how get meetings with grocery store buyers. If that’s the route you want to go. I like that there’s a section on what they wish someone had told them at the start. Always good to learn from others mistakes. And then try not to make them yourself!
We’re onto the more serious end of things now, thinking about how you’re really going to get your product out there and noticed. It’s about how to make sure it’s your product customers and retailers pick up. Tessa Stuart has plenty of expertise in this area so you’re really getting thoughts and ideas from the best. Great place to start.
Good Food, Great Business: How to take your artisan food idea from concept to market place – well this one is going to walk you through step by step from start to shelf. Plenty of real life examples for you to learn from and think about, pitfalls to look out for, and what to plan for.
So, if you really have the passion, and the dedication for long hours, then these might inspire and help set you off on the right foot.
If your idea is on opening a deli, then I can highly recommend the Retail Ready course from the Guild of Fine Food. Charlie Turnbull’s finance section was an eye opener for many, but better to decide upfront that it’s not for you than plough everything into it then find out it’s not for you. Forewarned is definitely your best plan! And there’s no harm in saying not for me, or not now.